Welcome paywall · round 5 · Picada

Kneady take, loop and library refined

Three threads: a Picada-language adaptation of the Kneady paywall (stacked plan rows, accent headline, infinite photo marquee), refinements of F-1 (relevant photos, plus a board of tag variants) and F-4 (the library now scrolls endlessly like Kneady's), and a set of lockup options for the top of the screen, including "Plus" naming since the plan name isn't final. The phones wear the chosen N-3 lockup at the two candidate weights, 400 on K-1 and F-4r, 450 on F-1r, so both can be judged in context.

Section 1 · Kneady-inspired

Offer-forward, marquee below

Kneady's anatomy rebuilt in warm paper: centered lockup, accent headline, stacked radio plan rows with inline trial copy, a value line, and an endless drift of recipe tiles. The plan rows deliberately diverge from the locked side-by-side cards; that is the experiment.

9:41
PicadaPlus
Save unlimited recipes
from TikTok, YouTube,
and every cooking site
Save 48% Annual $2.08 a month, billed yearly. 7 days free. $24.99
Monthly $3.99
A month of Plus costs less than one coffee.
TermsPrivacy
K-1
Kneady-inspired, in warm paper
Offer first: an accent-ochre headline that names the sources, stacked radio plan rows with the trial maths inline and the badge riding the selected row, a one-line value anchor, then three endless rows of recipe tiles with source badges. The most conversion-forward layout so far; also the biggest departure from the locked plan cards.
Section 2 · F-1 refined

Loop photos fixed, tag options

Every photo now matches its dish, and the phone wears the chosen N-3 lockup with the wordmark at weight 450. Below it, four treatments of the source tag to choose from.

9:41
PicadaPlus
Save recipes
from anywhere

TikTok, YouTube, Instagram, or any cooking site. Every recipe becomes a clean, saved card.

Saved from Smitten Kitchen
Smitten Kitchen
Sesame noodle salad
Saved from TikTok
TikTok
Pesto pasta salad
Saved from YouTube
YouTube
Brioche french toast
Saved from Instagram
Instagram
Sunday shakshuka
Save 48%
Annual
$24.99
per year
7 days free
Monthly
$3.99
per month
TermsPrivacy
F-1r
Import loop, photos fixed
Every slide's photo now matches its dish: a real shakshuka for the Instagram slide, the pesto pasta retitled honestly, and the YouTube slide is now brioche french toast. Tags read "Saved from TikTok" (the wording variant); swap in any style from the board below. Lockup: N-3 tracked caps, wordmark at 450.
9:41
PicadaPlus
Save recipes
from anywhere

Unlimited imports from social media, videos, photos, and any cooking site.

From Smitten Kitchen
Smitten Kitchen
Sesame noodle salad
From TikTok
TikTok
Weeknight red curry
From YouTube
YouTube
Brioche french toast
From Instagram
Instagram
Sunday shakshuka
From your photos
Photo
Friday night pizza
From NYT Cooking
NYT Cooking
Lemon ricotta pasta
Save 48%
Annual
$24.99
per year
7 days free
Monthly
$3.99
per month
TermsPrivacy
F-1x
Import loop, refined
The chosen combination: N-3 lockup at weight 400, the "Unlimited imports" sub from F-4r, and C-2 ink-glyph "From X" tags. Six slides now cycle (Smitten Kitchen, TikTok, YouTube, Instagram, your photos, NYT Cooking) covering every import path, and the timing dots are gone; the card carries the rhythm alone.
Tag variants

Four ways to write the source tag

Shown at 1.9× actual size. Two axes: favicon vs ink glyph, and "From" vs "Saved from".

C-1 · Favicon · "From"
From TikTok
The round-4 default. Brand colour gives instant recognition; the favicon is the only non-palette colour on the screen.
C-2 · Ink glyph · "From"
From TikTok
The monochrome version from round 3: a paper-on-ink glyph, fully inside the visual language. Quieter, relies on the word for recognition.
C-3 · Favicon · "Saved from"
Saved from TikTok
The fuller sentence sells the action, not just the origin: this recipe has already been captured. Longest of the four.
C-4 · Ink glyph · "Saved from"
Saved from TikTok
Calmest and most on-language: action wording, no third-party colour. The safest if the favicons feel busy against cream and ink.
Section 3 · F-4 refined

The library that never stops

The grid is duplicated and loops seamlessly (translate to minus half, then repeat), so the scroll never reverses or stops, exactly like Kneady's marquee. A soft fade also eases the top edge.

Serious Eats
Charred citrus greens
NYT Cooking
Lemon ricotta pasta
TikTok
Green goddess bowl
Instagram
Sunday shakshuka
YouTube
Brioche french toast
Smitten Kitchen
Sesame noodle salad
Photo
Friday night pizza
YouTube
Smash burgers
TikTok
Weeknight red curry
Instagram
Rainbow crunch bowl
Bon Appétit
Crispy skin salmon
Food52
Thai beef salad
Serious Eats
Charred citrus greens
NYT Cooking
Lemon ricotta pasta
TikTok
Green goddess bowl
Instagram
Sunday shakshuka
YouTube
Brioche french toast
Smitten Kitchen
Sesame noodle salad
Photo
Friday night pizza
YouTube
Smash burgers
TikTok
Weeknight red curry
Instagram
Rainbow crunch bowl
Bon Appétit
Crispy skin salmon
Food52
Thai beef salad
9:41
PicadaPlus
Save recipes
from anywhere

Unlimited imports from social media, videos, photos, and any cooking site.

Save 48%
Annual
$24.99
per year
7 days free
Monthly
$3.99
per month
TermsPrivacy
F-4r
Mixed library, infinite scroll
The grid is now 12 photographed recipes (no note tile), every title matched to its dish, spanning TikTok, Instagram, YouTube, and five cooking sites. The loop is mathematically seamless: the animated box is a flex column whose height is exactly two periods, which removes the restart lag. Sub copy is the chosen "Unlimited imports" line; lockup is N-3 with the wordmark at 400.
Section 4 · Lockup options

What sits at the top of the screen

The current ink "PRO" block reads app-store-generic against the Fraunces wordmark. Six candidates, "Pro" and "Plus" both in play since the plan name isn't final.

PicadaPro
N-1 · current
Wordmark + ink block tag. The baseline; the hard ink rectangle is what reads "off" against the serif.
PicadaPlus
N-2 · all-serif italic
"Plus" as italic Fraunces at wordmark size. One voice, fully editorial; the plan name becomes part of the brand, like a masthead.
PicadaPlus
N-3 · tracked caps
"PLUS" in the app's own caps-eyebrow style beside the wordmark. Quietest option; uses an existing pattern instead of inventing a badge.
PicadaPlus
N-4 · ochre wash pill
A soft ochre-wash pill with ochre-deep text, borrowed from the tile-tint palette. Keeps a badge but swaps the hard ink block for a warm tint.
Picada+
N-5 · superscript mark
"Picada⁺" with a small ochre plus riding the wordmark. The most compact; reads as a product mark rather than a plan label.
PicadaPlus
N-6 · centered
N-3 centered in the top bar, Kneady-style, with the X on the right. Pairs naturally with the K-1 layout; worn by that phone above.
Section 5 · N-3 weight tuning

How heavy should the wordmark be

N-3 with the "Picada" wordmark at different Fraunces weights. The current 600 is heavier than anything else in the app; every editorial title in the design language runs Fraunces 400.

PicadaPlus
N3-a · 600 (current)
SemiBold. Confident but heavier than any Fraunces in the app; reads slightly like a logo pasted in.
PicadaPlus
N3-b · 500
Medium. Halfway house: a touch more presence than the body serif without the poster weight.
PicadaPlus
N3-c · 450
Barely above the app's editorial weight; the variable axis allows this optical nudge.
PicadaPlus
N3-d · 400
The app's own editorial weight, exactly what "Library" and every section header use. Most on-language; least brand-assertive.
PicadaPlus
N3-e · 400 at 23px
Regular weight but two points larger: presence through size instead of weight, the classic masthead move.
PicadaPlus
N3-f · 400 italic
Regular italic: distinct from in-app headers without adding weight, so it still reads as a mark rather than a screen title.